Research on Islamic Marketing in Islamic Banking : A Review and Bibliographic Analysis

Authors

  • Wenda Wahyu Christiyanto Christiyanto Universitas Terbuka
  • Kabul Wahyu Utomo Universitas Terbuka
  • Faizul Mubarok Universitas Terbuka
  • Agus Rahayu Universitas Pendidikan Indonesia
  • Heny Hendrayati Universitas Pendidikan Indonesia

Keywords:

Bibliometric Analysis, Islamic Banking, Islamic Banking Services Marketing, Islamic Marketing

Abstract

This study aims to synthesize literature on Islamic banking published by the Journal of Islamic Marketing, starting from volume 1, issue 1, in 2010, to volume 12, issue 9, in 2021. This paper uses a systematic literature review technique to identify and analyze the literature on Islamic banking published in the journal of Islamic marketing for the period between 2010 and 2021. This study produces several directions for future studies and some additional results related to the geographical area of research, research methodology, the theory underlying the research, and favourite research topics in Islamic banking. The literature synthesis on Islamic banking has not been widely discussed. The paper that discusses Islamic banking literature primarily discusses Islamic banking from a financial and accounting perspective, while this paper discusses the literature review of Islamic banking from a marketing perspective.

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Published

02/19/2026

How to Cite

Christiyanto, W. W. C., Utomo, K. W. ., Mubarok, F. ., Rahayu, A. ., & Hendrayati, H. . (2026). Research on Islamic Marketing in Islamic Banking : A Review and Bibliographic Analysis. Journal of Contemporary Research in Business and Management, 1(1), 13–27. Retrieved from https://www.ijcrbm.com/journal/index.php/ojs/article/view/8

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Vol. 1 No. 1 (2026): Journal of Contemporary Research in Business and Management

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